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Un sac-poubelle à main à 1700 euros ? Balenciaga crée la polémique avec sa nouvelle tendance (photo)

Jacques KylianPar 177 commentaires2 Minutes de lecture
Balenciaga

Se dirige t-on vers une révolution des poubelles ? Sortir avec ses poubelles peut s’avérer être la tendance. La marque de luxe Balenciaga est très active sur ce nouveau projet.

Depuis que la nouvelle collection de la marque a débarqué en boutique et sur son site internet, en ce début du mois d’août, les réactions vont se multiplient. La raison ? Le design de leur nouveau sac à main est inspiré du sac poubelle quotidien.

Même forme, et même fermeture coulissante, seul le prix n’est pas le même. Ce qu’on peut appeler la « poubelle » de luxe est vendue au prix de 1700 euros.

Sur les réseaux sociaux, le design ne passe pas. Le sac appelé sur le site le « Trash bag » a provoqué beaucoup de controverses révèle RTL. « Si vous ne voyez pas la beauté du sac poubelle Balenciaga, vous ne comprenez pas la mode. Il ne coûte que 1790 dollars, » écrit ironiquement un internaute sur Twitter. Sur Instagram, il est possible de lire : »Celui qui achète ça doit être jeté dedans », « Ils essaient vraiment de se moquer des consommateurs à ce stade ».

Tentative d’explication

Le directeur artistique de Balenciaga, Demna Gvasalia, est quant à lui très heureux : « Je ne pouvais vraiment pas rater l’occasion de concevoir le sac-poubelle le plus cher du monde. Qui n’aime pas les scandales dans la mode ? », a-t-il déclaré au mois de mars 2022 lors du défilé au cours duquel l’article a été introduit. Ce n’est pas la première fois que l’homme est au cœur des polémiques. Sa reproduction du cabas IKEA, et ses sneakers déjà usées en sont des bons exemples

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